Narrated by Amy Errett, this explainer video tells the rationale behind the creation of a new company for hair coloring products. Women have been obsessed with hair color since the ancient Egyptians used plant dyes to cover those persistent grey hairs. Then in the 1860s, ammonia-based synthetic dyes were created. The problem is, many women feel like those chemicals leave their hair dry, fried and damaged. This ammonia-based process perpetuates even today. Madison Reed was established to to break this cycle and deliver an experience that is better for you and your hair.
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